Godsmack's new music video for "Unforgettable" is the pinnacle of the band working with middle school students over a two-year period.
Front-man Sully Erna explained how the 400 plus students were involved, "We took these middle school students on a two-year long journey to show them how important music truly is to us all. Throughout 2018, we continued to include these kids in all aspects of the process by showing up at their school and personally teaching them the song, including them to join a part of our world tour inviting them to perform live onstage with us, taking them to NYC to further educate them on the business side of the music industry, visiting them at their schools to talk to them about the gift of music, and ultimately inviting them to shoot their first 'official music video' with the band."